I write promotional copy that actually gets read—by doctors, patients, and everyone in between. Clear, strategic, and calibrated to whoever's on the other end of the page.

Think of it as translating a brand’s DNA into its voice and story. I build the messaging frameworks that keep everything a brand says feeling intentional and connected.

Websites, email, banners, CRM, social, interactive tools—I've written across the full digital channel mix. My favorite projects are the big, immersive ones: websites and iVAs especially, where narrative and UX have to work together and there's real room to build something.

I've learned to write with the review table already in the room. The result is copy that's annotated, defensible, and still actually good—fewer redlines, less back-and-forth.

Biology degree here, which means I don't need the science pre-digested before I can write about it. I can go deep on mechanism, read the data, and come back with messaging that's both accurate and human.

This is where the fun lives. From full campaign platforms to a single activation idea that makes a room go "oh, that's good," I bring concepts that are strategic underneath and engaging on the surface.